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Private Businesses
If sales are sluggish or competition seems to be gaining on you, it might be time to take a serious look at how you’re communicating with your most important audiences. For more than 40 years we’ve been helping companies connect more effectively with their customers.
Give Your Brand a Facelift
A consistent marketplace image is a good thing. An outdated look is not. We’ll help you refresh or evolve your brand image while retaining and extending the goodwill you’ve already created. Our methodology has been strategically designed and time-tested over four decades. It involves:
- Conducting client and supplier brand-analysis surveys
- Enhancing your logo and tagline
- Upgrading your stationery, business cards, and collateral
- Reviewing and modifying your promotion and advertising strategies
- Refreshing and user-testing your web site
Reorganize Your Marketing Attack Plan (M.A.P.) With buyers enjoying more choices than ever, it’s essential for every business, educational institution and not-for-profit agency to continuously explore opportunities to expand their presence in current markets as well as new.
KrausCreative is the objective third party that can help you look at your business anew and modify or re-create your marketing plan to take advantage of the numerous opportunities a continually changing marketscape can offer.
Connect With Your Customers If you’re not communicating effectively with your customers, who is? We all know that it’s much more cost-effective to generate new business from an existing customer than to acquire a new one. But how?
Let us help you with a time-tested series of strategies designed to keep your business at the top of your customers’ minds:
- Newsletters, both printed and on-line
- Custom Web links and pages
- E-mail blasts that penetrate
- Product and service updates
- Special events
- Special offers
- Helpful warnings or alerts
- Specialized communications that let customers know they’re important to you
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