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KrausCreative Brings The College Board a Fresh, Modern Image
The College Board—a multi-faceted organization known best for writing and administering the Scholastic Aptitude Test (SAT) given in every high school in the United States—has undergone a significant evolution in recent years. Today, this high-profile organization offers online and hard-copy teaching and learning tools that help students build their skills, demonstrate their capabilities, find the right colleges that match their interests and apply to these colleges successfully.
Incongruously, this forward-thinking company still maintained its 1950s-style brand image until just a few yearsago when its marketing staff connected with KrausCreative to update its graphic identity.
The strategic minds at KrausCreative went to work to develop an exciting, full-color, unified image that brings together all of The College Board’s disparate departments and divisions under one fresh, appealing identity. The success of this effort sealed a lasting relationship between The College Board and KrausCreative, through which Kraus continues to provide marketing and collateral materials that grab the attention of teachers, guidance counselors, principals and that oh-so-desirable audience: high school students.
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